OUTFEST LA APP
Outfest Los Angeles was an annual 11-day LGBTQ film festival showcasing over 150 films to an audience of 40,000+. At the time of this project’s inception, the festival relied heavily on printed film guides, which made it harder for users to navigate the event efficiently. This project reimagined that experience with a dedicated app to streamline access and improve engagement.
Summary
Unmet Need:
Outfest needed a better way to connect with its audience in real time. Without a centralized, mobile-friendly tool, attendees struggled to explore the festival lineup, plan their schedules, and stay updated throughout the event.
Objective:
Consolidates key festival content into a streamlined, mobile-first interface
Enhance event discovery and wayfinding through intuitive navigation
Enable real-time communication with push notifications and media integration
Prioritize user-centered design to maximize engagement and accessibility
Strategy: Replace outdated methods with an intuitive, real-time platform
