







We’ve changed how Twitch Drops work by using losses — not just wins — to keep audiences engaged. The longer our streaming partners’ losing streaks last, the more incentives their viewers unlock. And when they do finally win, we made their victory even sweeter with a donation to the Extra Life charity on their behalf.

Art Director: Megan Baldado (me)
Copywriters: Andrea Campuzzano, Erin Gabin, Ben Goldstein, Natalie Snyder, David Spradley